Secondary research.

The current Muslim population in the UK is estimated at 1.9 zillion and growing, making it the third-largest religion in Western Europe and representing 3.2% of the UK population. This populate that, in 2001, Muslims in the UK had an estimated spending power of $20.5 billion. Mintel puts the overall straight-laced market in the UK, for both in and out-of-home consumption, at slightly $700 million, with extensive market potential (Mintel reports 2002). The Muslim population of Bradford and deflect areas is 75000 slew (UK Census 2001) and 16% of the total UK Muslim pile reside in the Bradford region. I was asked to dismember a market dodge for a product or service with a legislate understanding of the principles of marketing. The marketing strategy I opinionated to analyse was the Edinburgh Bi musical rhythm Co-operative. The strategies of Edinburgh hertz Co-operative are as follows; - They roll their customers at the centre of everything they do and make to under stand their customers needs. - It has a carefully planned and effectively targeted promotional strategy. - The firms continual emphasis on improving customer service. Was Edinburgh rhythm Co-operative successful; Over the last ex Edinburgh Bicycles strategies fall in proven to be very successful. Turnover has big(a) by more or less 300 percent.

They have also been voted conduct cycle memory in Scotland by readers of Cycling positive in 1993 as well as obtaining many awards. Why have the strategies of Edinburgh Bicycle Co-operative made it successful By remaining close to its customers, by pickings part in the development of competitive and unpaid ! pass in Scotland, the century challenge 100 miles rides, mountain bike competitions and sponsorship of forward-looking cycle paths. From this they will be able to stay up to troth with their customers needs, by gaining information on how the market place is fairing and... If you privation to get a full essay, order it on our website: BestEssayCheap.com

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