Global Marketing Management Essay Example | Topics and Well Written Essays - 2000 words

Global Marketing Management - Essay Exampleinto the Japanese market, they first employed situational analysis measures, which established that Japanese people accepted Coca Cola products and felt flamboyant when wearing jeans manufactured by the Jeans Wear company (Dibb and Lyndon 35). This paper will seek to salvage a report evaluating the entry of pizza Haven Company into the Japanese market and analyze the marketing environment of Japan by examining the PEST analysis, ostiarys Five Forces, and SWOT analysis.Politically, Japan is today experiencing a state of political constancy and to some level one can say that the hoidenish is actually abstaining from political violence. Japan has a Monarchy form of governance. A monarchy is a form of governance where the monarch leads the country within the confines of the existing un-codified, blended, or written constitution (Sandhusen 40). In all cases, investors from overseas countries consider the aspect of political stability very mu ch before opening their businesses. Since the Pizza Haven Company is willing to invest in Japan, it can choose to locate its premises in certain parts of the country where political stability is highest. In Japan, some provinces where political turmoil tends to hit first result to mass destruction (Buckley 33). By use of questionnaires, researchers established that, this country is indeed politically stable as there have been no cases of coup or high risks incurred due to political instability (Chapman 101)A new businessperson desire to invest in an overseas country should consider investing in Japan. This is so because, this country has political freedom, officials uphold the rule of law well, and there argon just a few bureaucracy cases. The countrys constitution guarantees investors general respect and offers a systemic platform for upholding the willpower of law qualification it ideal for Pizza Haven Company to invest in Japan (Gillespie and Hubert 58). This entails that, it i s not easy to lose investments through either