Compare webvan & tesco information system & strategy

1. IntroductionWebvan was an online delivery phone line which in the first place delivery grocery products in USA that went bankrupt in 2001. However, Tesco is now a largest expanse of super grocery store in Britain. This report is to critic in ally evaluate the reasons why Tesco travel along in their online delivery condescension but Webvan did not. Also, this report forget suggest appropriate ship canal for Tesco to measure their online business achievement that help Tesco to manage their online business and customer satisfaction levels. (source: wikipedia ? webvan & ampere; Tesco)2. Comparison between Webvan and Tescoa. destiny focus on online craftinessWebvan is a popular retail merchandiser in US that provided coulomb% trade on the cyberspace for the customers. In contrast, Tesco is the largest chain of supermarket in Britain that mainly provides traditional trade in store and internet trade only set-aside(p) ab tabu 10 % of their resume profit. Tesco only r egards these online businesses as a value-added service for their original customers and too attract some vernal customers from that channel. b. Brand imageCompare to Tesco, Webvan is an unpopular online retailer that provides online trade service to customer in USA. Webvan does not put up previous interchange record or goodwill.

In contrast, Tesco has been mainly a nutrition retailer in the UK, in a mature market that has grown little in the conk 20 days or so before work their online trade So, their tag are popular than Webvan. c. Target CustomerWebvan guide customer mainly including some new technologists (e.g. who job related to technology/figurer); magazine starved sho! ppers (people who are very restless all the time); alter people (e.g. people who can?t walk); price unreactive shoppers. Tesco?s target customers is generally family for all aged (e.g. Clubcard compensate for kid); someone who does not have a lot computer skills (e.g. housewives ad older people). This can be turn out by Lynne... If you want to get a full essay, set it on our website: BestEssayCheap.com

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